Nationwide estimates have suggested that escort services account for nearly 9 billion of the annual GDP in the UK. A steadily increasing share of that customer base comes through adult escort websites.
Once you’ve got your adult entertainment site up and running, your first thought may be to post ads on escort directory sites. This is a great place to start. High traffic directory sites are meant to bring business to your site.
With the amount of money you could be generating by attracting the right kind of traffic, marketing is as important as anyone on your team. If you want to grow your business, follow these 5 tips on marketing your adult escort website.
#1. Video is Number One
With video now accounting for almost three-quarters of all internet traffic, your adult escort website should be taking this trend into account.
Whether you’re posting promotional videos or behind the scenes clips from photo shoots, you should have videos to accompany everyone on your roster. Include in each video what your escorts specialize to pique interest from clients.
Escort videos can give your clients an idea of what to expect through a more robust view of who they are hiring. Seeing them move can excite potential customers and turn visitors into clients at a higher rate than still galleries.
Instagram now allows 60-second videos, but for social media, most people only watch the first few seconds. Make sure the first few seconds of your videos are energetic enough to keep viewers glued to their screen.
2. Find the Right Forums
Don’t confuse quantity for quality. Lots of forums boast membership or the amounts of posts they get in a given week. These could be services offering the same kind of quality you offer or they could be one-off newbies.
Allow your adult escort website to stand out from the crowd.
Find the community where your service specializes in. If you offer services in a smaller metro area, you might not benefit from hits coming from halfway around the world.
Get yourself involved with local escort communities through message boards that allow you to post your website, promotions and contact information. Be involved in the conversation, especially if you find a message board with users based in your area.
Post articles that could interest potential clients. Anything informative that builds the conversation around your specialities will help build your company’s brand authority.
3. Trade Links Like It’s 2001
Part of your marketing research entails finding out who your competitors are, as well as the most competitive sites in different markets.
When dealing with competitors, make a spreadsheet listing the ones who have the highest quality sites. Draft a generic email proposition for webmasters and write them about trading links.
Now move on to sites in other markets. Write a separate email to these companies asking which message boards and online communities they follow. If there’s something central and relevant, link yourself to those sites as well. Ask if you can trade links when relevant because you never know where their customer base could travel to.
It may surprise you that, despite all the competition in the adult escort website market, many sites are committed to building a community for the purposed of talent building and sharing information.
Market Your Adult Escort Website Like A Pro
The key to marketing is to stay on top of trends as they happen.
Be sure that your site looks good on phones and tablets as well as desktops. Many customers will order services from mobile devices while on a trip. If they can’t see the kind of talent you’ve got, they’ll move on.
Pros know the importance of connection in this industry. Social media, online communities and company blogs are the cornerstones of marketing. Using strong platforms will help you stay relevant and solidify your place in the adult escort website market.