In an overly competitive marketplace, no modern business can afford to be anything less than unique and innovative. Just think about it, if you’re up against thousands of other companies in your industry alone, each fighting for their piece of the proverbial cake, how do you expect your audience to notice you, let alone become your loyal brand followers and paying customers?
And it’s not an easy feat to achieve at that, as the 21st-century consumer needs to be wooed by an amazing brand presence in the online and offline realm, as well as some pretty creative storytelling that will incentivize the audience to become a part of your world.
With all of these challenges in mind, let’s take a look at the five foolproof ways you can improve your company’s image.
#1 – It all begins with an amazing website
It should go without saying that if you don’t have a website in this digital age, you might as well not even exist. It doesn’t matter if you’re running a local laundromat or if you’re the next big global tech startup, you need an online presence that will attract the digital audience and help your brand get the recognition it deserves.
However, there is a distinct difference between having a website and running an amazing online presentation. If you want to be in the crème de la crème of the online arena, you will need to shift the focus of the site from your services to the benefits you bring to your customers. Focus on giving value right off the bat and immerse your visitors into a story about how your company can change their lives.
#2 – Build an active social media presence
We live in a social-media-driven world, and it would be a crying shame if your brand didn’t tap into this expansive audience pool and bring home quality customers.
In fact, if you consider that more than three billion people use some form of social media every day, it only stands to reason that you should try to reach them with engaging posts and relevant content.
After all, potential customers are bound to search for your company on social media before visiting your website or deciding to make a purchase, so imagine their disappointment if they don’t find what they were looking for. Instead, make sure your company is present on all social media platforms, and never let a day pass without putting up an engaging, quality post.
Also get in touch with bloggers and influencers in your industry and guest post on their blogs. Use OutreachBuzz for this task, a nice tool I wrote about.
#3 – Bring customer service to the next level
Nowadays, companies are in constant communication with their audiences, both in the online and the offline realm. While you might be under the impression that online communication is all that matters in the digital world, you should keep in mind that offline communication is not only alive and kicking, but that people are actively using traditional means to reach the companies they’re interested in.
This is why obtaining a professional company number is crucial for building a trustworthy, reputable business image. You can easily acquire 1300 numbers and tie your entire offline communication process under one banner.
This allows your customers to reach you through a single number but also makes call management easy and straightforward across the board for your team. Not only will this present your brand in a positive way, but it will also make offline communication efficient and effective.
#4 – Let your values speak for your brand
Brand values have changed over the decades, and nowadays, it doesn’t cut it anymore to be “passionate, offers quality, or strive for excellence”. That’s already expected of a growth-oriented company appealing to a 21st-century audience. So, what else have you got that will set you apart from the rest?
This is your time to shine in a unique and mesmerizing light, to reel people in with your distinctive set of values and an enchanting tone of voice (like Morgan Freeman’s, for example) that will elevate your image from the rest and touch your audience on an emotional level. Again, think about how your potential customers can identify with your values, and how they can benefit from them in the long run.
#5 – Execute clear, positive, and transparent communication
Constant internal and external communication is a must in a world where every business can easily be reached online and offline. This is why you need to fine-tune your communication strategy in order to attract customers and build a brand image people will love.
After all, if any piece of the communication puzzle is missing, such as transparency, honesty, zeal, or professional conduct, you can expect your brand image to suffer as a result.
News travels fast in a connected world, so you never want to give your customers a reason to leave a negative comment or spread the word about your company in a negative tone.
Instead, make sure your customer service agents are well-skilled in portraying your brand image in the best possible light, and never deviate from courteous and professional conduct across all platforms.
In the modern, competitive marketplace, having a strong, positive brand image can, and will, mean the difference between failure and long-term success.
With these foolproof tips in mind, though, you can safely build up your brand personality, awareness, and recognition in the industry, and pave the road to a successful future.